The business relies on the owner or it all falls apart. They need to spend most of their time on the things that they’re good at and want to do.

The business owner is constantly battling a ‘catch-22’ situation. They can’t grow their business without more money…but they can’t get more money without growing their business.

The business owner doesn’t have a simple way to understand what’s working – and what’s not – in their business. The typical financial reports (like the P&L, Balance Sheet, etc.) are made for accountants…not business owners.

The business owner does not have clear goals. How does a business owner know if they’re making progress if they don’t know where they want to end up?

The business owner does not have a clear path to follow to have a growing and more profitable business. There are thousands of things that a business owner could be doing in their business each day but only a handful that will actually make a difference.